Pascal BOLLON is the Marketing Director of the Worldwide IT and Office department of GfK R&T. He coordinates all international initiatives for Information Technologies and Office products. Overseeing and coordinating the development and implementation of the GfK IT research strategy, he covers the 4 GfK regions: Asia, EMEA, Japan, and for the USA, in coordination with Intelect-NPD.

After a brief period as career officer for the French Army, Pascal BOLLON worked for GfK since 1994. Posted in Asia as Sales and Marketing Manager for ITC products and Research Director, he set up Telecoms, IT, Office, Consumer Electronics tracking panels from China to Indonesia, India to Taiwan from 1997 to 2001 before moving back to Europe to head the IT and Office department.

Pascal BOLLON is currently servicing top IT manufacturers and supports international resellers and retailers as well as a number of international bodies.

A regular speaker in retail and resellers forums, as GfK as well as an independent speaker, Pascal BOLLON approaches the markets from a market research perspective as well as a hands-on practitioner.